INTELLIGENT SYSTEMS IN TOURISM A Social Science Perspective

Ulrike Gretzel

Intelligent systems sense their environment and learn from the actions they imple- ment to reach specific goals. They are increasingly used to support tourist information search and decision making as well as work processes. In order to model the tourism domain, these systems require a profound understanding of its nature. Looking at existing literature in tour- ism, this paper discusses critical gaps in the knowledge of the field to be filled so that intel- ligent system design can be informed and impacts understood. Specifically, it discusses the need to better conceptualize technology in tourism research and argues for a focus on uses and interactions. It challenges simplistic views of tourist information search and decision- making processes and calls for more research on potential impacts.

Nomor ISSN 0160-7383

Tahun Terbit 2011

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