Mediating urban transition through rural tourism

Yiping Li, Heqing Zhang, Dian Zhang, Richard Abrahams

This study examines China’s urban–rural transition in the process of development and change. Regarding tourism as a discourse of difference, it focuses on a rural ethnic community, Jiabang, in Southwest China. It aims to highlight the role of tourism in providing a stimulus for the creation of a local group identity that subverts wider discourses of rural areas. With the goal of under- standing how toured places are imagined, presented and consumed, this study utilises mixed data sources collected from tourism promotional materials and ethnographic fieldwork. The findings suggest that the forces behind the touristic place creation and consumption are both integral to and the result of the changing attitudes and perceptions of people and places in contemporary China.

Nomor ISSN 0160-7383/

Tahun Terbit 2019

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3

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